Try to count all television projects, which lit up Ksenia Sobchak - confused! . However, the entertainment programs Ksenia dog has eaten, but the socio-political talk show ... After filming the next issue of the program, we asked whether the masters are not afraid of entertaining TV Global Challenges.
...
- ... Many believe that Ksenia Sobchak, shall we say, not cool to talk on serious subjects.
- You know, I thought for a long time on a proposal to this show, it's not the first channel. For myself, I did not consider the ... It is strange to hear that I'm cool enough for Channel Five.
- It's not about the status of the channel, and on the subject.
- That's right subjects and forced me to accept! . In this role, I will definitely still learning. But, in my opinion, it is logical that, having reached a certain ceiling, it is necessary to move on. I think I'm in the entertainment broadcast of the ceiling reached. This may sound immodest, but among the women in my profession, I am one of the best and most professional! . Well, except that my friend Tina Kandelaki. 
So, for entertainment television I have taken the height of. I wanted to take a new.
- Comfortable in the role of leading a serious show?.
- It is! . I am very interested in editorial work, I love our flying detachment, when we discuss topics come up, select the characters. And glad that we do not have any hard scenario when everyone knows who that will answer those who say that the. Much is based on improvisation. For example, during a program devoted to the controversial public service announcement about the dangers of smoking, I had the idea to vote in the studio. It was very to the point.
Xenia on ... ...
- Probably played a role in the selection of the channel and what you are born in St. Petersburg.
- It just does not matter. More importantly, the channel is engaged in the promotion of a creative, talented people - Alexander Rodnyansky, whom I trust very much. In addition, the general producer Natalia Nikonov is the most professional, in my opinion, the creator of a talk show in the country.
Close the ...
- But what about entertainment? .
- And do not expect! . If I can, I'm even in such shows as ... I am absolutely against hypocrisy - say, when it comes to Otar Kushanashvili, then it should just call to talk about bra Zhanna Friske. But if a guest professor, is with him only about the problems of science we can talk. All my life I 'll deal with it! . I'll do it consciously! .
- By the way, about the transmission of sexual relationships. Recently there were rumors that you leave the ...
- It's not true! . I do it while working in the ... And whoever says that is - a hypocrite and a coward!.
- A traditional question: when will the ...
- Do not know. While watching, until such ratings, what is the end?.
In ... ...
- Then let's talk about dance in a miniskirt. I do not want to offend anyone, but you seem to be the only member of the project ... How did you get in this show?.
- Frankly, I myself called the head of entertainment broadcast channel ... I participated only in the ... It was incredibly interesting to overcome a. 
And here, what was the interest?.
I realized that I wanted to learn to dance. And I thought: why not combine business with pleasure? . For example, I am looking for someone with whom I started to learn Italian. One can not do it - I need to sit next to people with whom I could compete!.
- It's time to start the project ...
- Well, not necessarily. Enough to feel like I'm doing something better or worse than another person.
- The fact that you danced in the first stage of the project the winner Eugene Papunaishvili gave an advantage?.
- What are you talking about? . With Nadia handle that Julia Zimin, that Nastya Stotskaya - they all have a great dance past! . As far as partners in the first stage, they choose a channel, just trying to balance the chances of. Most experienced dancers have the most inexperienced stars. Still, even in conjunction with Eugene, likely to be better than others I have not had. Well, imagine: I graduated from MGIMO, the school, my specialty ...
- Such projects inevitably give rise to rumors that members of a pair are connected not only to dance. However, the second stage of your tandem, like others, shared, but there Papunaishvili remains on the project as a coach. Not afraid of you start talking with Eugene different, that your reputation will suffer.
- I always say: I have the reputation that it is like to lose! .
- Well, what Eugene thinks about it?.
- We have very good with him, touching the relations. He is a wonderful person who is very similar to my sense of humor. We are with him on many things and laugh a great time.
The Bright Side.
- Andrew Urgant once in an interview to ... The difference between the real Ksenia Sobchak, and one that the audience sees is really so great?.
- Any person - this is a complex structure in which so many things are mixed. The same person can commit incredible acts of kindness and then, in another situation, to be a horrible, disgusting monster. The question is, which side of the person you speak. In my case, all is well. If you refer to my bright side, she will talk to you. But if we turn to the dark side, the. I basically consider myself a man of strong, solid, and I'm strong in all its manifestations. There are people who know my light side and love me for it, for its magnitude. And there are those who know my dark side, and she, believe me, too ambitious. If the person shows to me the aggression, I will defend myself in such a way that very soon will move from defense to offense. I have never myself not attacking, but. as they say, do not wake Down and Out.
MEANWHILE.
Dancer Eugene Papunaishvili: ...
- Eugene, when you learned that will dance together with Ksenia Sobchak, surprised?.
- Producers concealed until the last name of my partner. And in the last dance before the first shooting, I at least hints, but finding out who will be. And then - silence. We have presented only on the first training session. It was an incredibly cool! . In Moscow traffic jams. Ksenia little delayed. But this is her first appearance, the first emotion when meeting. I honestly did not expect that it will go! .
- Xenia - people demanding. This is what we have for her project ... You probably tried to please her?.
- Listen, I have a lot of students, pupils at the school dances and in Moscow, and in Barvikha. They are all different people. Many - held. And I have extensive teaching experience. So no doubt that I will teach dance to Xenia, I was not originally. Prior to this project, we were not familiar. I do not know why they say that it has complex. In my opinion, it is more than adequate Girl. And it is trying to learn to dance.
- When, during a rehearsal conflicts arise, how do you solve them?.
- And I have no conflicts Xenia. The process. There is controversy. But to call them to the conflict can not be. Xenia is committed to the cause. Such hard-working, diligent girls I've met are rarely. She never whines.
- In your partner was in fact, and Natasha Koroleva?.
- Yes, we started with Natasha in the first ... ... Then he participated in a similar show in Ukraine. After I had danced with Natasha and Ira Saltykova. Then - with Julia Savicheva.
- Striking partner!.
- We are with Natasha is still in very good relations. We're friends, are sincerely glad to chat. I am grateful to Natasha. Could even say this: it helped me become who I am.
- Eugene, tell me what is behind the scenes of the project? .
- The project goes live. There are, of course, insults. Sometimes when I hear insulting criticism from the judges, the nerves to the limit. For example, in the last program Alla Sigalova suddenly announced that I was bad teaching people to dance. It sounded like a challenge. I think, why so suddenly? . And what is happening on the forums? . Themselves, the feeling of living in a finger does not hit. It's a shame!.
The lady Raisa Maria Remizov.
Discuss.
Wednesday, June 6, 2012
Blonde in chocolate
Monday, June 4, 2012
Intellectual property in a startup.
So, try to.
Asked me to write why people vspotykayutsya available at the beginning of start-ups about intellectual property and its protection. By definition, we assume that the reader do not have the basic knowledge, so ask all more or less advanced forgiven for presentation prostototu. In this case we suspect the entrepreneur wish to commercialize their intellectual property on a global, not local markets.
ownership of intellectual property, intellectual product included in the collection of copyright law and inventive. Intellectual property refers to the literary, artistic, scientific works, performances of actors, sound recordings, radio and television, inventions, discoveries, trademarks, trade names, industrial designs, new products.
Thus, if a person has an idea, technology or invention, it is necessary to protect.
Before you defend him, you must make sure that he did the first man who thought of it. To dispel all doubts should conduct a patent search. This is done with the help of patent attorneys, as well, in order not to waste time in vain, if it is very good tools. Here are two. First - this is a simple Internet search for key words, for example, using Google. The second tool is more complex (or simple, as anyone ):. Google lets you search among existing patents. If both of these search revealed that there is no publicly available information on the results of your intellectual property, it means that it is very likely that you did the first who thought of this idea.
Then there are two options: do it yourself or hire a specialist ( patent attorney ). I will tell you latter method, the first distinguished only by the fact that all the actions you have to do yourself.
Most likely at this point you are ready ( have to conduct additional calculations or studies ), or you do not have currently a few thousand dollars to apply for a patent. Therefore, should submit a preliminary application. This application - svoebrazny stolblenie territory. ... In fact, there is no difference in which country to submit such an application (we recommend you apply it in the U.S.), more importantly, that the country abide by international law.
Next, we recommend that you contact a patent attorney. This should be to ensure that the wording of the application, first, covers the main key points of your intellectual property, and secondly, did not allow competitors to avoid the possibility of your future patent, and third, protecting your intellectual property in those markets where you are going to . Patent lawyer organizes patent search ( he can do it myself, and can attract third company. After that, it helps you to formulate an application as required and submit it to the Patent Office. The whole procedure takes from two to six weeks and costs from 500 to 1500 U.S. dollars. It all depends on the complexity of your invention and your understanding of the future application of its.
At this point you can make your intellectual property in humans. Do you have a year to apply for a full patent.
In all this there is one problem: You have to discover the essence of your invention and the filing of the application you can boost up the competition in this area.
Ideally, you should try to separate the protection of your intellectual property into two parts: a patent which protects the principle and application of inventions and know-how, without which it can not be realized.
Know-how.
- Wikipedia, the free encyclopedia.
Know-how (from. English. know. how. - Know how) - proprietary technology, knowledge and skills that are not yet widely known and can be traded or used to achieve a competitive advantage over others.
Thus, you have the opportunity twice to protect its intellectual property. This will allow you to develop the project and its implementation to involve third parties, as well as easy to communicate with investors, which will also see that the intellectual property, based on which to build your company is protected.
Saturday, June 2, 2012
Advertising agent ( sales manager ) as a person
I continue to publish its own regulations. This manual for internal use and is designed for executives.
Manager, in spite of his responsibilities is still a man and therefore his peculiar problems such as fatigue, depression and aggression. They can not be avoided, but can be prevented.
Manager goes through several stages in his career. If we consider him as an employee, it is.
a. The accumulation of its customer base (in fact, bind to their customers as the manager ) - 1-2 months.
2. Routine work for the establishment of ...
3. Working with a fixed base.
In the first stage manager is forced to operate in extreme loads: 60-100 calls per day, or about the same number of sent faxes and emails. In the second, this load is reduced to 20-30 routine calls: the manager already has an array of clients in the 20-30 and 5-10 orders at a time, which also require some attention. In the third stage the manager has a strong loyal customer base, which gives maximum attention and by translating this base in a regular regime of ...
As a person who is manager of another is not always coincident in time with the previous escorting:.
a. Enthusiasm - the first - second week.
2. Depression - the third - fourth week.
3. Breaking stereotypes and the development of his style - with a fifth week at the end of the second month.
4. Work in the selected style - very long period without measurable.
5. The flexible style of behavior - some six months later, some - never.
Of course, time is averaged and depend on the individual capabilities of managers.
In terms of the following stages:.
a. Learning theory and basic knowledge of sales specialty - the first month.
2. Education specialty parts - six months.
3. The ability to innovate - who as there is no clear timeline.
The most important for the head of sales the first stage in all the classifications. It falls on the first or second month of operation manager. It was during this period, the manager is not able to bring a significant income as a company and a. T. e. this period can be designated as investment officer, as expected from a naive and criminal income.
Here are the investment in staff at the initial stage:.
- Allocation of the workplace, telephone, Internet access.
- Access to unique information, customer base, technology.
- Education, the cost of professional time.
- Material costs: designs, business cards, travel expenses, etc. n.
T. e. loss of staff at the first stage can lead to significant losses in the business. How can this be avoided?.
attention.
Watch for his new employee, day and night. Let him know that he can always count on your support and approval. Counsel to even the smallest matters - in the future, if the employee is standing, he had to learn to ask questions and be your guide answers, not to speak to you. If you see that the employee misses Stump with his work, calculations, any other activity. Remember that when it stops or freezes, it has a question arises, what he was doing. Eliminate the possibility of such a question in the first months, and the result will not take long. Most new employees inability to distinguish a set of independent productions. Do it for him. But do not forget every time you give the job to show how you generated it, and later he would generate such a pattern in your job.
support.
It would be naive to expect the first month of the manager's orders, but the company always has its own supply of warm contacts from incoming calls to the ever-growing base of loyal customers. Transfer to the introduction of a new manager is one of those orders, or customers, but just indicate that his work is exactly two -thirds - in fact resulted in the client is not he!.
mentor.
In agreement with the more experienced managers attach them newcomers. On the experience of elders novices learn to speak and to attract customers to operate with price list and do the calculations. This is extremely useful, albeit one-sided experiences. After a period of mentoring is sure to be a period of professional growth, when the manager will be to turn out your style. Therefore, during the mentor training should not make too long - the imposition of unusual mannerisms sales novice can break it. It would be stupid to copy the style of his friend, so long will not be able to develop their. Do the installation: learn, repeat, but look my way!.
training.
Do not load a large amount of beginner specialized information. Remember that the key for the agent - to sell, but do not know. Marketing manager himself confronted with the need to know more. It was then necessary to conduct classes on specialized knowledge. If you bring down the shaft to the manager obscure the information, he or run it past the ears, or so loaded, that would be almost useless in terms of sales. The best learning algorithm: sales, price lists, and basic knowledge of only one and a half or two months - in-depth knowledge of the fact that the firm sells. The question may arise: how can a person will sell without knowing what he sells. The answer is simple: it has a price, it has a more experienced colleagues, he has a specialist. He is not alone in the field, the company will make sure that the only problem was the installation manager, positive relationship with the client.
positive. Look for managers. In all the classic books on sales refers to the global role of smiles in the negotiations with the client. However, the smile should always be present: a call is made, a break for lunch and conversation with a client or colleague. Straight back, big smile, laugh. If instead you see a gloomy, worried manager, it means that something is wrong. Understand and take immediate action - it is quite possible that this period of depression, and maybe the problems within the family. Explain that family problems should stay above the threshold, laugh or joke funny event in the life. Provide training for laughter to stand up and publicly, with the team laughing - when the result ( up and do not really strained laugh ) deprive a person of constraint and set it on a positive wave. Even in conversations with the client should always present a note of informality, easy joke - it allows you to establish an informal contact, which is much more formal contractual relationship.
Possession of price list. Mastering the practice of free circulation, with the price does not require deep knowledge of manufacturing processes. Important points: that is sold, and several key nuances, exclusivity deals. All this is in the basic commercial offerings. Brainstorm with managers of all the main firms proposals. Make a list of the key proposals. Develop an algorithm behavior in case of failure on the key sentence, for example: ...
We do not sell, we help to buy. Manager should not become in opposition to the client. Do not impose product. It is better to help choose the best product. This manager should be replete with questions: ... n. The more accurate the manager understands the customer, the more extensive its offer, the more it can sell, the more effective its work, both for the firm and the client. Even if the sale is less than the original estimate, but the client will be satisfied and will make a new order is for the manager - it will be to distinguish between the total mass of offering similar services.
dumping. At the initial stage of the manager can go on about the customer and ask for discounts unmotivated. This is understandable - you want to get some sort of result. But the price and so vymeryan way to generate optimal results with minimal client. It is hard to stop attempts unmotivated dumping. If dumping is justified, it should be done about the situation. Should not be given a discount on first order with a promise to the regular order. Only on the second order, the first is on the price-list price. Dumping anything other than moral satisfaction does not work - this should be remembered always and everywhere.
discipline. In the first two months should monitor compliance with the schedule and performance targets. Otherwise, it is easy to miss a period snikaniya and Drop Manager. If possible, require discipline from all managers. It gives novices to understand that the law is the same for all.
Do not expose the executives to communicate with technical experts: designer, programmer, installer, etc. Dr.. Their speech is full of confusing terminology, and presentation of information is often accompanied by aplomb. Each technician feels in comparison with the manager of a guru in his field. Let the techies to understand that his job - to do the job and the manager - that his task to communicate with the client. Putting the same problem techies need a specialist - an intermediary rather understanding how the technology of the production process and the possible formulation of technical specifications from the client.